High-Volume Growth Strategy
The Challenge
Stagnant revenue growth and inefficient ad spend on conversion-focused campaigns requiring systematic optimization.
Strategic Execution
Managed up to £70k/month in Meta ad spend by implementing structured A/B testing across creatives, hooks, and audiences while ensuring data integrity via CAPI and GTM implementation.
Key Results
- Achieved consistent 5x–15x ROAS
- Generated 1,000+ SQLs/month at CPL under £1
- Recovered £30,000+ monthly revenue via automated flows
Pipeline Acceleration Framework
ABM Strategy
Executed account-based marketing across LinkedIn, cold email outreach, and Meta, targeting high-value accounts with personalized buyer journeys
Technical Tracking
Implemented LinkedIn Insight Tag, GA4, and HubSpot integration for seamless attribution
Results Delivered
76% CPL reduction, 50% response rate increase, improved lead-to-opportunity conversion
Cost Per Lead
From $150 to $35 in 60 days through precise audience targeting and automated workflows
Response Rates
50% increase via automated scaling through Lemlist and Clay for personalized outreach
Pipeline Quality
Maintained tracking continuity across HubSpot and ad platforms for accurate attribution
High-Intent Lead Generation
The Challenge
Fragmented local search presence and high CPA for U.S.-based service companies competing in saturated markets.
Strategic Execution
Managed specialized Google Ads (Search & Call) for 8 businesses, focusing on high-intent keyword harvesting and bid strategy optimization to reduce CPA while maintaining volume.
Measurable Outcomes
- Hundreds of high-intent leads monthly at CPL under $30
- 40% increase in qualified user acquisition
- Data-driven bidding and A/B testing frameworks